Being cakes made into a hundred -necked cloth style.Photo photo
& emsp; & emsp; “Baijie cloth” cake, “honeycomb coal” cake, “cigarette” sugar … Recently, some “innovative” foods with realistic shapes are online and offline, and they are sought after by young consumers.However, some consumers believe that “cross -border” such products “cross -border” confusion may mislead consumers.
& emsp;& emsp; fuzzy border
& emsp; & emsp; food “cross -border” hidden risks
& emsp; & emsp; drizzle with “detergent”, “Baijie cloth” wipes a circle on the dining plate, and the clerk is put into the mouth to eat … such hunting videos spread a lot on the short video platform.Many people have commented with emotions: “It’s up to me, Baijie cloth can also eat?” In fact, the “Bai Jiebu” in the video is a unique cake food with a syrup.”Bubble” made of milk bubbles to achieve unique visual effects.
& emsp; & emsp; Recently, a variety of realistic and different foods such as “Baijiebu” cake and “honeycomb coal” cake have caused a certain popularity in some cities in China. They once became “Internet celebrities” foods, which attracted a lot of consumers to specialize in “Pickup “Buy and taste.
& emsp; & emsp; Reporters saw on a short video platform that some merchants promoted these “cross -border innovation” products with unique shapes as gimmicks.It is also accompanied by copywriting such as “Eat Baijie cloth” and “Honeycomb Coal Test Evaluation”.Many of the videos have received tens of thousands of likes and reposts.The online e -commerce platform is also selling “creative funny” products such as “cigarette” sugar, “bulb” sugar, and “soap” chocolate.There are no shortage of “children asking for children” in product evaluation.Among them, some products sell tens of thousands of orders.
& emsp; & emsp; Industry people believe that some merchants have a “contrast” food appearance, challenging the accordance habits of product packaging and appearance. Although these bold innovations meet the needs of some consumers, these bold innovations also bringSome risks and hidden dangers.
& emsp; & emsp; “Some products have blurred the boundaries of food and daily necessities, which can easily cause the consequences of misuse and misuse, and then cause health and safety issues, especially for minors and elderly people with relatively weak recognition ability.” GuangxiYao Hua, director of the Institute of Sociology, Academy of Social Sciences.
& emsp; & emsp; Previously, a domestic restaurant has launched a laundry -style milk tea, which quickly became popular, but there were many criticisms that questioned this packaging product that would mislead children and increase children who misunderstood the laundry liquid at home.risk.This milk tea was removed from the shelves urgently.
& emsp; & emsp; some products with special shapes may also mislead children with bad habits.A parent interviewed says that “cigarettes” sugar do not have to be similar to the shape of sugar or packaging boxes. “Children have strong curiosity, and they may be contaminated in the future.The habit of smoking. “
& emsp; & emsp; food “cross -border” must be
& emsp; & emsp; For all kinds of “innovative” foods with unique packaging and shapes, do relevant regulations have clear requirements and restraints?
Wang Dianming, director of the Beijing Huanyu Law Firm, said that from the perspective of packaging, the state has no specific and mandatory requirements for food packaging.However, Wang Dianming also said that the content of merchant marketing should be true, legal, and expressed in a healthy expression.Some foods are marketing with strange appearance as gimmicks, and the functions and values of the food itself are not worthy of advocating and admiring.
Xie Guangming, deputy director of the Huanzhou Market Supervision Bureau of Guangxi, said that foods with misleading marketing may be suspected of false publicity and bottom -line marketing.
& emsp; & emsp; Yao Hua believes that relevant departments should strengthen their daily inspections and special inspections and spot checks on the market, standardize the behavior of food production and operators, and rectify products that are unclear, suspected of confusing and misleading, and false propaganda.